Picture this: It’s last-minute plans, and your eyeliner is nowhere to be found. You can’t run to the store, but you can tap your phone. Within 30 minutes, a sleek MAC eyeliner slides into your hands.

Enter Myntra M‑Now—the 30-minute makeup delivery game-changer. It’s fast, chic, and taps right into Gen Z’s now-or-never mindset.

Let’s unpack how this speedy beauty trend is shifting expectations in India, and how Admigos’ quick-packaging visuals amplify the instant-glam experience on social and in-app.

M‑Now Explained: Speed Meets Beauty

Launched first in Bengaluru in late 2024, Myntra’s M‑Now service promises to deliver fashion and beauty essentials in just thirty minutes—and it's proved its worth.

After piloting with 10,000 SKUs, it now boasts 90,000+ products from over 600 brands, including beauty favourites like Huda Beauty, MAC, Forest Essentials, and Estée Lauder.

Thanks to a network of 40+ dark stores across metros, delivery times have halved—and not just for clothes.

Think spontaneous plans, last-minute selfies, emergency date nights—the kind of real-life beauty emergencies that M‑Now is built for.

Why Fast Makeup Delivery Matters Now

What makes beauty different from groceries? It’s emotional—and often urgent.

M‑Now turns “need it soon” into “wear it now”—closing the gap between desire and delivery.

Beyond Convenience: The Retail Upside

Quick delivery isn’t just fast—it influences what people buy:

Myntra CEO Nandita Sinha highlighted how speed attracts premium customers, reinforcing Myntra’s reputation for on-demand fashion—M‑Now elevates that to beauty and lifestyle too.

M‑Now in Real Life: Bengaluru to Delhi

Beauty lovers there now have quick access to essentials like mascara, blush, and perfume—fueling instant satisfaction and, yes, more social dopamine.

Admigos: Bringing the Glow to Your Screen

Enter Admigos, where beauty visuals move as fast as the delivery. We create fast-paced videos showing:

These express visuals aren’t just showy—they reassure viewers: “This will be at your door, fast, and look this good.” It’s speed, glam, and trust—right in your feed.

The Experience Loop: See It, Want It, Get It

The M‑Now journey is a seamless cycle:

1. Spot a shade in a reel
2. Tap M‑Now tag
3. Checkout instantly
4. Watch the courier track
5. Glam up in under half an hour

Admigos visuals plug right into this—fast reveals, product close-ups, shade swatches—designed to minimise decision time and maximise excitement.

Challenges on the FastLane

Quick delivery isn’t smooth everywhere:

Myntra addresses this by starting in dense metro pockets, optimising stock, and gradually nudging quick commerce into its growth strategy.

What’s Next for Fast Beauty Delivery

Look out for:

In short: the beauty cart is set to evolve—from “add to cart tomorrow” to “doorstep in under an hour.”

Final Thoughts: When Speed Becomes Strategy

M‑Now is the latest push in fast fashion—and it’s changing beauty shopping. With instant satisfaction and zero waiting, it fits perfectly into Gen Z’s mindset of doing it all the go.

And paired with Admigos’ express visuals, it’s not just fast—it’s formidable on social and in-app experiences, turning hesitation into impulse with zero friction.

Because in today’s beauty landscape: if you can’t buy it now, someone else will.