Point your phone at your face. Swipe through lipstick shades. Tap to buy. That’s the AR promise: instant try-ons without touching a single product. But in 2025 India, consumers are starting to ask: Are these tools accurate or just shiny distractions?

The Rise of AR Beauty in India

With e-commerce booming and in-store testing still patchy post-pandemic, Indian beauty retailers have leaned heavily on AR integrations. Flipkart launched Vibes to enable virtual try-ons. Amazon introduced a skin analyser with tone suggestions. Myntra built a real-time shade matcher.

These tools aim to solve a key friction: “Will this look good on me?”

Where AR Delivers

When done well, AR can:

Here’s the Problem: Accuracy and Trust

Flipkart Vibes has come under fire for:

Amazon’s analyser is powerful in theory, but lacks:

Consumers expect virtual try-ons to be as good as selfies. Anything less damages brand credibility.

Admigos POV: Make AR Look Like Reality

Brands like Admigos have built AR modules that:

Our Flipkart plugin pilot helped increase shopper dwell time by 41%, thanks to improved rendering and micro-interactions.

What Consumers Actually Want

They want try-ons to feel like a personalised mirror, not a one-size-fits-all marketing filter.

Is AR a Gimmick?

Not if you do it right. Poorly executed AR = drop-offs, distrust, returns. Well-designed AR = discovery, delight, shareability. It’s not about having AR, it’s about crafting it with intent.

The Indian beauty market is ready for AR, but not the lazy kind. If brands want to be taken seriously, they must move beyond gimmicks to craft believable, brand-aligned try-on experiences.

#ARMakeupIndia#VirtualTryOn#LipstickAR#FlipkartVibes#AmazonSkinAnalyser#BeautyTech2025#RealTimeTryOn#ARBeautyTools