Beauty Industry in India: Is AI Fatigue Setting In?
With a flood of AI-powered skincare tools, is India’s beauty space becoming too tech-heavy? We explore what consumers and brands really want
28 Jun'25
By Amanda
Beauty Industry in India: Is AI Fatigue Setting In?
In 2023, launching a beauty product with AI was novel. In 2024, it became expected. But by 2025, it might just be exhausting. From AI-powered skin analysers to personalised shade matchers and AI-generated influencer avatars, Indian beauty brands are sprinting into tech territory and possibly sprinting past the consumer.
When Every Brand Is AI-First, No Brand Stands Out
Flipkart, Amazon, Tata CLiQ, Myntra, and every major beauty platform have integrated some version of an AI tool. Whether it's diagnosing your skin health, suggesting personalised foundations, or offering virtual try-ons, AI is now the baseline. But when everyone plays the same card, differentiation suffers. Worse, many brands launch AI tools with generic interfaces and zero consumer education. The result? Shoppers are overwhelmed or distrustful.
The Consumer Backlash Is Building
- "It told me my skin is oily, but the product it suggested made me breakout."
- "I just wanted a red lipstick, not an analysis of my undertones."
- "It felt robotic, like a sales trap with extra steps."
As digital fatigue rises, users crave warmth, not more widgets. Brands that lean too hard into cold tech without emotion-driven UX risk losing their audience.
This is where brands like Admigos come in, and they help create interfaces that:
- Visualize product performance in real-time, not just text prompts
- Combine human expert commentary with AI-driven diagnostics
- Feel like lifestyle storytelling, not clinical diagnosis
When AI Overuse Becomes Anti-Aesthetic
Most AI tools in beauty feel like copy-paste jobs from medtech interfaces. No softness. No brand story. No mood.
Brands should treat AI UX like product packaging: every screen should carry colour, feeling, and identity.
Is There a Future for AI in Indian Beauty?
Yes, but only if it evolves. AI must:
- Feel like an advisor, not an evaluator
- Give more why, not just what
- Blend into lifestyle, not dominate it
Brands that shift from “AI as hero” to “AI as help” will win.
India's beauty industry doesn’t need more AI. It needs better AI experiences. Thoughtfully designed. Emotionally resonant. and visually stunning.
For more such blogs, check out Admigos!
#AIFatigue#BeautyTechOverload#SkincareAI#IndiaBeautyAI#TechInBeauty#BeautyInterfaceDesign#AdmigosHybrid#AIProductExperience
Why Beauty and Cafés Are the Next Gen Retail Strategy
Beauty lifestyle launch India meets café culture with experiential retail trends. See how skincare x food crossovers are transforming the industry.
AR Makeup in India: Try-On Innovation or Just Hype?
Flipkart and Amazon's AR beauty tools are under the spotlight. Are they actually helpful or just a marketing gimmick?
