Bold Blush & Aegyo‑Sal: Korean Makeup’s Rising Stars
From undereye plump to doll-like blush, K-beauty microtrends are going macro. Admigos transforms them into high-retention campaigns
20 Jun'25
By Amanda
Bold Blush & Aegyo‑Sal: Korean Makeup’s Rising Stars
If you’ve noticed your favourite influencers suddenly rocking plumper under-eyes and super-high blush? That’s K-beauty’s microtrends taking centre stage.
Two rising stars:
- Aegyo‑sal: A soft undereye puff that gives your eyes a youthful, smiley look
- Bold blush draping: High-intensity color placed right under the eyes and across temples
They’re cute. They’re fresh. They’re prime animation material.
Aegyo‑Sal: Soft, Sweet, and Scroll-Worthy
Think of it as the anti-tear trough. Instead of hiding the undereye area, this trend accentuates it with:
- Highlighter pencils
- Shimmer sticks
- Cream shadow + powder combos
Bold Blush: From Flush to Full Face
This isn't your regular blush. It’s:
- Bright (think peach, cherry, lilac)
- Placed high (almost under the eye)
- Blended wide across cheeks + nose bridge
This is where brands like Admigos come in, and they help create:
1. Microtrend Mini-Reels
- Quick, loopable 5–7 sec videos that introduce the look
- Ideal for launching limited edition blushes or collabs
2. Lookbook Animations
- Swipeable formats with blush names, swatches, and trend inspo
- Use aegyo‑sal visuals as moodboards for palette drops
3. K-Beauty x Local Looks
- Combine Korean trends with Indian features/tones for fusion beauty campaigns
Why These Trends Sell
- Aegyo‑sal reels = high save rate for tutorials
- Bold blush = top color search on beauty e-comm in Q2 2025
- Microtrend + storytelling = long-tail brand recall
Microtrend Marketing Tips
Do's:
- Add context (where the trend came from, who it suits)
- Use close-up textures—eyes + cheeks sell most
- Pair with local festival or fashion cues for relatability
Don’ts:
- Use one face for every trend
- Flatten nuance—every blush tells a story
From aegyo‑sal to bold blush, these aren’t just trends, they’re visual power moves. Trends like these go from micro to macro when brands tell the story well, because what starts as a K-beauty niche could be your next viral lookbook.
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