Flipkart vs Sephora: What Indian Shoppers Think
Flipkart Beauty’s rise sparks debate, is it the new Sephora? We break down shopper sentiment, trust, and brand visuals.
05 Jul'25
By Amanda
Flipkart vs Sephora: What Indian Shoppers Think
Flipkart’s entry into premium beauty through Flipkart Beauty has started reshaping shopper behaviour and raising eyebrows. Once seen as a budget platform, Flipkart now boasts brands like MAC, Bobbi Brown, and Kiehl’s. So, is Flipkart the new Sephora for India’s digital-first beauty shopper? The answer lies in perception, platform UX, and emotional trust.
Shopper Trust: The Key Differentiator
A 2024 survey by LocalCircles reveals:
- 61% of Indian consumers trust Sephora for authenticity
- 48% prefer Flipkart for delivery speed and discounts
Platform Comparison: Flipkart vs Sephora India
Visual Identity Challenges
Sephora’s product pages are aesthetic-first:
- Uniform light
- Model-based try-ons
- Editorial CTAs
Flipkart, by contrast, still runs:
- Vendor-added imagery
- Mixed aspect ratios
- Unoptimized thumbnails for luxury
Brands like Admigos recommend using motion-ready, animated SKUs for Flipkart onboarding to combat visual inconsistency.
Image credit- ShopGreenHills
What Indian Shoppers Say
In a BeautyTrack Instagram poll (2025):
- 71% said Flipkart was their “backup” store for beauty
- Only 8% saw it as their primary beauty platform
- 67% wanted better product visuals and packaging on Flipkart
Flipkart may be adding prestige brands but it's not Sephora yet. For Indian shoppers, presentation still defines perception. Until Flipkart upgrades visual storytelling and trust cues, it may remain a budget-meets-beauty platform.
Read more here! https://www.hireadmigos.com/thrve/stories/What_Is_Social_Commerce_in_Beauty?_Flipkart%E2%80%99s_Big_Bet
#flipkartvssephora #beautymarketindia #flipkartbeauty #indianbeautyretail #shopperperception
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