There was a time when testing lipstick meant standing under fluorescent lights in a store, using a cotton swab, and hoping for the best. But now, with Flipkart’s new AI-powered try-on tool “Vibes,” you can swipe through shades, styles, and full-face looks from your couch with no mess. No lines. No surprises and no, this isn’t a filter. It’s a tech upgrade.

What Is Flipkart Vibes?

Flipkart Vibes is the e-commerce giant’s new AR + AI virtual try-on feature. Built for mobile-first Indian consumers, it allows you to:

It’s part of Flipkart’s larger push into beauty tech innovation, bringing the offline store into your selfie camera.

How It Works

Let’s break it down:

You’ll notice how accurate the mapping is. Lip borders don’t bleed, eyes stay locked in, and blush follows your cheekbone curve. That’s the AR beauty try-on India didn’t know it needed.

What It Gets Right

Flipkart Vibes nails the two biggest concerns Indian beauty shoppers have:

Will This Shade Suit My Skin Tone?

Try-ons are rendered on your face in your lighting. You can also adjust the brightness or switch to "golden hour mode."

How Will This Look in Real Life?

Vibes uses dynamic light rendering, which means your virtual makeup reflects shine, matte, or shimmer finishes with accuracy.

Can It Replace the Beauty Counter?

Let’s be honest: in-store makeup testing is a tangible experience. You feel textures, smell scents and can judge in person how something looks, smells or feels. Vibes can’t fully replicate that but what it can do is:

For everyday consumers and Gen Z buyers, this is enough. It’s swipe culture, optimised for skin.

Virtual Makeup: What's Next?

With Flipkart entering this space, we’re likely to see:

Where Admigos Comes In

If you're a beauty brand joining Flipkart or any e-comm marketplace with AR, you need visuals that match the magic.

That’s where brands like Admigos come in. They help create:

3D Try-On Compatible Product Animations

They render lipstick bullets, liners, or blush pans exactly as they look in AR. That way, what the consumer tries is what they get.

Texture Demos with Motion

No one wants flat lipstick icons. They animate the finish with accuracy from shiny to glossy to glittery. They make it feel real.

Here’s the golden insight: Virtual makeup India isn’t replacing retail. It’s redefining it. Consumers will still buy from stores. But they’ll come in knowing what they want.

They will come in:

Flipkart Vibes is more than a feature. It turns your camera into your closest beauty advisor. For brands? It’s a signal to level up your visuals. Your AR try-on is only as good as you make it!

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