Flipkart’s Glam Up Fest: Everything You Missed in 7 Bullet Points
Missed Flipkart’s beauty fest? Here are the top 7 moments from Glam Up 2025 tech reveals, creator launches & more.
24 Jun'25
By Amanda
Flipkart’s Glam Up Fest: Everything You Missed in 7 Bullet Points
Flipkart Glam Up Fest 2025 brought together creators, tech demos, brand launches, and AR beauty try-ons all in one scroll-worthy weekend. If you blinked, you might’ve missed something big.
But don’t worry, we caught every highlight. Here’s a 7-point recap of everything that made Glam Up the beauty-tech event of the year.
The Glam Dome: Flipkart’s Physical-Digital Playground
Let’s start with the stage. The Glam Up Fest wasn’t just online; it had an integrated set-up.
- AR try-on stations
- Creator interview booths
- LED wraparound reels playing live UGC
- QR-powered sampling pods
AR Beauty Try-Ons That Actually Worked
Flipkart debuted real-time virtual try-ons powered by their new "Vibes" feature, where consumers could test:
- Lipsticks in real time
- Liner flick styles
- Hair dye filters
- Even eye shadow palettes across skin tones
And yes, it matched your undertone. So no more guessing which shade would work for you or not.
Creator Power Unleashed
Over 50 top beauty creators were part of the live and pre-recorded stream. Some launched exclusive bundles, others hosted masterclasses. The big hitters:
- DeepPathri did a “filter-free makeup” routine live
- Mrunal Beauty hosted a night glam showdown using Flipkart AR
- Flipkart’s Creator Hub dropped 5 new collabs with indie Indian brands
The crowd? Engaged, commenting, and shopping in real time.
Live Shopping Meets Livestream Drama
The show wasn’t just to watch, it was to buy. Using Flipkart’s live commerce tech:
- Products could be added to cart mid-stream
- Flash offers triggered by comment counts
- “Spin the wheel” gift cards appeared during creator shoutouts
Every live moment became a shoppable moment. And sales? Rumour has it, they soared.
Tech Drops You Didn’t Expect at a Beauty Event
Apart from AR, Flipkart also teased some serious AI + data magic:
- Skin quizzes that build a real-time cart
- Style syncs that pair skincare with fashion recos
- Post-purchase animation—like a glow meter that updates as your skincare “routine progresses”
Glow Zones for the Gram
What’s a beauty fest without good lighting?
- Flipkart created mini “Glow Zones” with ring lights, mirrors, and backdrop booths
- Attendees got their try-on looks captured in vertical reel format
- Branded music + motion overlays made content Insta-ready within seconds
Brands That Stole the Spotlight
Several Indian and global brands dropped exclusives or limited collabs during the fest. Ones to watch:
- Dot & Key x Flipkart Limited Edition Hydration Trio
- Maybelline Try-On Booth with animated mascara breakdowns
- Minimalist's Skin Quiz Station, linked directly to the shopping app
- LoveChild by Masaba’s AR Bindi Studio (yes, it’s a thing now!)
Flipkart’s Visual Strategy? Turn Scrolls into Stories.
What makes Flipkart Glam Up 2025 stand out isn’t just the tech. It’s how everything was optimized for content creation:
- Reels were generated in real time
- Each booth came with branded overlays
- Even the shopping links had animation previews for makeup textures
This is where Admigos steps in; they help brands design assets that feel native to events like this:
- Motion-first promo kits
- Interactive creator collab graphics
- Virtual product animations that match AR try-on looks
If your beauty brand is invited to Flipkart next year, your visuals better glow up too.
Glam Up Fest 2025 wasn’t just a beauty event. It was a blueprint for the future of physical and digital beauty retail in India.
From AR makeup to creator-powered shopping streams, Flipkart made one thing clear- the next big beauty battleground is partly app and partly physical! So, if you missed it this year, this recap has you covered, but next time? You’ll want to be camera-ready.
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