Is Flipkart the New Sephora? What Indian Shoppers Are Loving in 2025
From AI-powered try-ons to K‑Beauty glow, Flipkart’s beauty section is stepping up—fast. Discover what Gen Z shoppers are actually loving in 2025, how Flipkart compares to Sephora’s shopping vibe, and why brands need scroll‑stopping launches tailored for digital-first India.
02 Jul'25
By Yugadya Dubey
Is Flipkart the New Sephora? What Indian Shoppers Are Loving in 2025
Remember the thrill of Sephora’s glossy stores? Now, imagine that same excitement—but online, and right on your phone.
Flipkart’s 2025 Glam Up Fest brought together 6,000 creators, 100+ brands, and even live AI beauty experiences.
With over 148 million beauty products sold in 2024—about 5 per second—Flipkart is becoming India’s Sephora for digital natives.
For Gen Z users, it’s no longer about visiting a store—it’s about swiping, tapping, trying, and trusting all on one platform.
What People Are Buying (and Loving) Right Now
According to Flipkart’s Glam Up Report 2025:
- Five beauty products sold every second—that’s scale.
- Hydration-first skincare: gel moisturizers (+120%), face serums (+80%), face washes (+123%).
- Ingredient-driven searches: niacinamide (+70%), ceramides, vitamin C.
- K‑Beauty surge: sheet masks, snail mucin +90% growth, searches +81%.
- Hair science: peptide serums doubled, scalp care grew by +85%.
- Fragrance layering: perfume + attar searches up 150%+.
- Hybrid makeup: SPF-tints, glow sticks, surma eye-pearl looks (+33%).
- Sunscreen evolution: stick formats doubled; SPF searches up 76%.
Flipkart has built a beauty universe that not only serves products but captures trends and delivers them in a swipe.
Why Flipkart’s Beauty Section Works for Gen Z
- Digital fluency: Gen Z is comfortable browsing, purchasing, and returning—all in-app.
- Creator-led trust: Live streams and creator demos replace in-store testing.
- Local relevance: Tailored selections for regional climate, skin types, and buying habits.
For many, the platform offers a smarter, more socially driven discovery process than Sephora, without the ride to a store.
But Sephora Still Brings Something Different
- In-person sampling, color-matching, and 1-on-1 consultations offer a luxury experience.
- The ambiance, sensory experiences, and prestige of browsing a beauty emporium are hard to replicate online.
Brand credibility and tactile discovery still have a place; it’s just not always as accessible.
For D2C Beauty Brands: Why Flipkart Launches Matter
- Scale in tier-2+: Tap millions beyond metro cities.
- Trend visibility: Global trends filtered through Gen Z-led demand data.
- Live commerce: Gameplay that sells during the event window.
- Micro-segmentation: Product discovery personalized per audience cluster.
But to stand out, brands need visuals that resonate with mobile-first, scroll-savvy Gen Z shoppers.
Admigos Helps D2C Beauty Brands Stand Out
Admigos crafts launch visuals built for Flipkart’s Gen Z:
- Scroll-ready hero loop: hooked in first 3 sec
- Swipe-up animations: from pan swatch to glow-on-skin
- Story-driven text overlays: “K‑Beauty hydration hack”
- Creator-style UGC sequences: native, not staged
We take Flipkart insights and turn them into scroll-stopping, brand-true creative, designed for shelf and thumbs alike.
Final Thoughts: A New Beauty Habit Emerges
Flipkart isn’t just fighting for beauty—it’s redefining the beauty habit in India. By meshing AI, creators, convenience, and curated trends, they’ve become the Sephora equivalent—but more mobile, more inclusive, more Indian.
For brands, success comes from seeing it not as an e-commerce platform but as a cultural stage. And that demands content made for the screen—playable, clickable, relatable.
If you're launching on Flipkart, you’re not just listing a product—you’re entering the beauty fest. And partners like Admigos make sure your visuals glow just as bright.
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