Five beauty products sold every second on Flipkart—that’s not a typo. The new Flipkart Glam Up Trends Report 2025 reveals a beauty revolution powered by Gen Z, creator-first inspiration, and ingredient obsession.

Imagine glazed doughnut skin, slugging, and SPF sticks trending together, while searches for niacinamide (+70%) and ceramides surge—hydration has become a hierarchy.

Let’s break down how K‑Beauty, barrier boosters, and glow formulas are stepping into centre stage, and how Admigos animation packs are elevating ingredient‑focused brand campaigns with cinematic punch.

Skin-First Rituals and K‑Beauty Love

Gone are the days of heavy makeup covers. Flipkart data confirms “skinimalism” is thriving—gel moisturisers (+120%), serums (+80%), and face washes (+123%) signal a hydration-first approach.

K‑Beauty's signature routines—sheet masks, snail mucin, jelly mists—grew 90% YoY, showing India’s deepening fascination with gentle, multi-step rituals.

Niacinamide and Ceramides: Active Ingredients Rising

It’s official: searches for niacinamide rose nearly 70% in Q1 2025 on Flipkart. Ceramides (barrier-repairing lipids) also show strong growth, confirming consumers want scientifically backed hydration heroes, not just aesthetic glow.

These data-driven launches reveal consumers aren't chasing hype—they’re embracing demand-driven solutions for skin sensitivity, barrier protection, and even tone, even in hybrid skincare-makeup blends.

Glow Hacks: Glazed-Doughnut Skin and Slugging

Flipkart highlights hydration-first trends: glazed-doughnut skin and slugging have gone viral. Dripping shine and occlusive moisturization sit atop many routines, reflecting a generation that wants skincare to both look and feel nourishing.

These rituals echo K‑Beauty’s “glass skin” but with everyday pragmatism. It’s not just gleam—it’s resilience. It’s the glow that lasts.

K‑Beauty & Ingredient-First Fusion

Flipkart reports an 81% surge in K‑Beauty searches—a sign that India’s market is not just copying trends, but integrating them.

Look at “Butter skin” in global trend reporting: a satin-matte finish rather than high-shine glass glow. And bleach-brow looks or blonzer?

K‑Beauty continues to inspire a minimal but expressive aesthetic that reigns.

Admigos Animation Packs: Cinematic Ingredient Storytelling

When niacinamide, ceramides, or snail mucin appear in a formula, Admigos packs bring them to life. We use layered animation to:

Styled with soft lighting, macro texture, and minimalist motion, these packs transform ingredient lists into scroll-stopping stories—trust-filled, sharing-ready, and deeply Gen Z.

Why Gen Z Cares

This alignment between data, desire, and delivery is what defines 2025's beauty momentum.

What It Means for Brands

1. Show the science: animated visuals of molecule impact resonate more than marketing speak.
2. Play into K‑Beauty mechanics: think sheet mask filtration, layering sequences, jelly textures.
3. Hydration-first positioning: from matte-luxe to cushion hydration, consumers want formulas that do as well as look.

Brands that marry ingredient clarity + aesthetic life will lock in the next-gen shopper.

Final Take

Flipkart’s glam-up data confirms a tidal shift: from trend to trust, from cover to care, from hype to hydration. K‑Beauty and ingredient-first routines are here to stay, and brands that visualise niacinamide, ceramides, and glow hacks stand to earn loyalty and cart love.

Admigos animations bridge that need: smooth storytelling, cinematic minimalism, ingredient clarity. Because in 2025’s beauty game, seeing is believing—and glowing is growing.