Kylie Cosmetics India Anniversary: What’s Launching in 2025?
Celebrating a year of glow, Kylie Cosmetics India is set to add 50–60 new SKUs—from Cosmic 2.0 fragrance to tinted skincare.
25 Jun'25
By Yugadya Dubey
Kylie Cosmetics India Anniversary: What’s Launching in 2025?
Remember the first time you swiped on a Kylie Lip Kit at Sephora? It sold out fast, but landed Kylie Cosmetics firmly on India’s beauty stage.
Flash forward a year, and House of Beauty and Coty are expanding fast, launching 50–60 new SKUs across lips, face, fragrance, and skincare in 2025.
From cult-fave Lip Kits to luxe lotions, India’s next Kylie drop is more than hype—it’s a full-on beauty takeover.
Let’s explore what’s coming—every launch moment with visuals that scroll, snap, and sell.
Expansion Plan: What’s in the Mix?
Sources reveal Kylie Cosmetics India aims to expand across:
- Lips: New Lip Kits, Velvet and Matte formulas, plus Lip Oils
- Face: Foundations, concealers, blushes, highlighters—deepening complexions lineup
- Fragrance: Cosmic 2.0, the sequel to the original perfume, dropped globally; now a key Indian launch.
- Skincare: Moisturisers, serums, tinted skincare—category firsts for Kylie in India
Delivering across colour, texture, scent, and skin means more scroll-stopping content than ever.
The Strategy: From Sephora Shelves to E‑Comm
Since April 2024, Kylie Cosmetics has been stocked in 25+ Sephora stores across metros (Delhi, Mumbai, Chandigarh, Hyderabad) and online.
During Diwali, monthly sales doubled, and footfall spiked 75%. Now, with a wider SKU mix and stronger e‑commerce push, the brand is ready to deepen loyalty via both store events and scroll-native storytelling.
Storytelling Through Community
Kylie India wants community, not just customers. Admigos helps platforms resonate:
- UGC launches: Fans post their Lip Kit picks and scent stories with hashtags like #KylieCosIndia.
- Swipe up demos: Embedded purchase paths in shopping pins and TikTok launches.
- Launch countdown assets: Event invites, teaser cards, Instagram countdown clocks driving DM RSVPs and store visits.
This isn’t just product—it’s fan-driven fashion.
Why This Launch Matters
- India as flagship: Kylie’s first-year success proves India’s more than a secondary market—it’s leading product evolution.
- Full portfolio launch: Moving beyond lip hits into fragrance and skincare signals category maturity.
- Launch-as-media: A massive content calendar opportunity—lasting engagement instead of one-off drops.
This is the kind of campaign that builds legacy (and relevancy).
Final Thoughts
Kylie Cosmetics India’s second year is about expansion, evolution, and elevated launch storytelling. With 50+ SKUs rolling out across categories, it’s a big leap from a lip-kit backstory.
Admigos transforms each product drop into scroll-worthy, voice-worthy storyboards—animations and micro-reels that draw eyes, thumb stops, and heart taps.
Want your brand’s next launch to eat attention for breakfast? Let’s get in touch!
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