Imagine it’s Saturday morning, and you realise you’re out of your favourite lipstick right before brunch. Cue panic scroll. Instead of checking if the store’s open, you order it on M‑Now.

Thirty minutes later, not only is your lipstick at your door, but your FOMO is kaput. This is the magic of Myntra’s M‑Now 30‑minute delivery in Delhi & Mumbai. From fashion to must-have beauty drops, shoppers are buzzing.

Let’s explore their real-world reviews and see how Admigos’ motion reels, fast-tracked for urgent launches, magnify that rush-to-door glam moment.

First Impressions: Speed that Feels Luxurious

Myntra expanded M‑Now to Delhi–NCR and Mumbai with over 90,000 SKUs from 600+ brands and back-end support from 40+ dark stores. The novelty? Instant gratification for beauty lovers. On Reddit and Instagram, early users say:

“Ordered MAC lipstick at 1 pm, tapped 'Arriving Soon'—BLINK, it was at my doorstep.”

“The courier arrived in 25 mins with a smile—and my mascara. Instant win.”

The consensus: it feels premium—like butler-level speed in a delivery app.

Lipstick, Lashes and Last-Minute Plans

Beauty categories are leading M‑Now growth. ET reports lipsticks and perfumes among top sellers, especially on occasions like Mother’s Day and IPL finale, when mascara, fragrances, and tees get splurged on fast. In Delhi, one shopper shared:

“I had a virtual meeting at 3 pm, realized I needed a nude liner. Ordered at 2:40 pm, applied by 3 pm. Lifesaver!”

Mumbai shoppers echo this:

“From salon-ready eyeliner to office interviews—in 30 mins? That’s next-level convenience.”

Real Feedback: What’s Working—and What’s Not

✅ Pros:

⚠️ Cons:

However, overall sentiment remains positive. The bold call-to-action—“need it now? Tap here”—is winning.

Use Cases: When Now Matters

Reports note quick commerce fashion’s success during events, and beauty is riding that wave. Once blood rushes, M‑Now answers.

Admigos: Elevating the Unboxing Rush

Admigos transforms the M‑Now moment into motion reel magic—fast-paced tales of instant joy:

These express visuals create a sense of instant reward, mimicking real-time delivery excitement. No lag, no clutter—just that heart-race-to-door thrill.

Why Gen Z Is All In

Gen Z lives in the moment—order now, wear it now, post it now. The speed of delivery connects emotions to transactions:

Plus, Admigos’ reels are formatted for stories and reels—enabling that share-worthy So Fast! moment to be felt digitally.

Behind the Scenes: Dark Stores & Logistics

Myntra relies on its 40+ dark store network to reach delivery goals. ET reports daily M‑Now orders have nearly doubled last quarter, with beauty among the fastest-growing categories.

Seasonally, spikes align with Valentine’s Day (+4.5×), Mother’s Day (+3.5×), and IPL matches (+6×).

The synergy between logistics and user demand is creating a strong foundation, but challenges remain in scaling beyond central zones.

What’s Next: Scale, Categories, and Social

Final Thoughts: Urgency as Experience

M‑Now isn’t just delivery—it’s emotion. That bubble of “I want it and I can get it in 30 minutes” fuels a new form of beauty retail. Real voices from Delhi & Mumbai show that this speed translates into convenience, confidence, and yes, conversion.

Admigos captures that in 4‑second reels, making delivery feel like luxury unboxing—fast-paced, stylish, and real-time.

Because in today’s digital age, speed is the new glam.