Tata CLiQ Palette: Your Guide to the Beauty ID Tool
Find your exact foundation shade with Tata CLiQ Palette’s Beauty ID tool. Step-by-step demo with visuals
28 Jun'25
By Amanda
Tata CLiQ Palette: Your Guide to the Beauty ID Tool
Finding the right foundation shade online used to feel like gambling. But Tata CLiQ Palette’s new Beauty ID Tool promises to change that. Built with AI and powered by your selfie, this tool matches your skin tone and undertone with high precision, recommending real products you can purchase instantly.
How It Works: A 5-Step Shade Matching Flow
1. Upload Your Selfie in Natural Light
- Tip: Stand near a window, remove makeup, and let your skin breathe.
2. Choose Your Skin Concerns
- Acne? Hyperpigmentation? Redness? The tool adjusts its recommendations based on what you want to cover vs show off.
3. Select Your Finish
- Dewy, matte, natural, or velvet. This matters as it affects how your undertone reflects under different formulas.
4. AI Generates Product Recommendations
- You’ll see 4–5 swatches layered over your skin tone in real-time. All products are linked to the Tata CLiQ Palette store.
5. Visualise Layering with brands like Admigos
- Brands can embed a 3D layering animation showing how the selected foundation blends over skin texture, pores, and uneven tone, giving users confidence before they buy.
What Makes This Tool Different?
- Indian skin tone training data: Trained on real Indian complexions, from deep umber to cool fair.
- Lighting adaptation: Adjusts based on the lighting in your selfie.
- Live preview: Not just color blocks—real texture simulation.
Admigos POV: Making the UI Feel Like a Mirror
Brands like Admigos collaborate with brands to bring the feel of a foundation to the screen. We design:
- Layer-by-layer animations that show how product settles through the day
- Split-screen before/after flows to help compare options visually
- Mini-tutorials embedded within the tool to help users apply and blend correctly
Search Behavior: Why It’s Winning
- Search queries like “best foundation match app India” are up 43% YoY (Google Trends, 2025)
- 62% of beauty shoppers now say they'd prefer personalised product tools over influencer-led tutorials
- Tata CLiQ saw a 26% conversion increase among users who completed the Beauty ID flow vs those who browsed manually
Shade matching is no longer a guessing game. With tools like Tata CLiQ Palette’s Beauty ID, especially when paired with rich visuals and product motion, brands aren’t just selling foundations. They’re selling confidence.
Read more here! https://www.hireadmigos.com/thrve/stories/Why_Beauty_and_Caf%C3%A9s_Are_the_Next_Gen_Retail_Strategy
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