Remember when shopping online meant scrolling endless product pages and reading reviews like homework? Well, Gen Z said, “No thanks.” Today’s consumers want the feel of shopping IRL—without leaving the couch. And beauty brands are responding with a powerful new toolkit: shoppable videos and livestream commerce.

Whether it’s a GRWM tutorial with instant product tags or a TikTok Live that sells out your latest blush in minutes, video commerce is the new beauty counter. And at the heart of this shift is something every brand needs—analytics that can keep up. Enter Admigos, your intelligent video commerce partner, tracking performance, engagement, and conversions in real-time.

Why Video Commerce Works for Beauty

Video isn’t just content anymore—it’s commerce. Shoppers are increasingly buying from what they see, feel, and connect with in the moment.

According to Wyzowl, 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video. And when it comes to beauty, that stat spikes even higher.

Here’s why:

What Exactly Are Shoppable Videos?

Shoppable videos are interactive content that lets viewers buy products directly from the screen—no redirects, no cart friction.

They can appear on:

Livestreams, meanwhile, are real-time events where hosts (often influencers or brand reps) demonstrate, engage, and convert—live.

91% of Gen Z say they prefer interactive livestream content over traditional videos when it comes to shopping.

Analytics for Beauty Video Commerce

Creating a viral video is great. But knowing why it worked—that’s game-changing.

With Admigos, you get:

And because Admigos integrates with platforms like Instagram, TikTok Shop, YouTube, and Shopify, you’re always working from one, unified dashboard.

Best Video Content Practices for Beauty Brands

Based on consumer behaviour, here’s what’s clicking (literally) in 2025:

1. Start with a “Scroll-Stopper” Visual

Open with a bold transformation or unexpected hook. Ex: "Watch this acne disappear in 2 weeks—no filters."

2. Keep It Short (for Reels), Rich (for Lives)

3. Use Creator Partnerships Wisely

Micro- and mid-tier creators often deliver higher engagement—and with Admigos’ recommendation engine, you can find influencers whose audiences actually match your ideal customer.

4. Pin, Tag, and Save

Make product links always visible. Saved Lives on Instagram or TikTok allows evergreen viewing and sales.

Platform Snapshot: Who’s Doing What?

Choose your platform.

Admigos syncs with all of these to give you side-by-side performance comparisons.

AI + Video = Smarter Commerce

Technology advancements are building next-gen AI tools that:

Because video isn’t just the now of beauty commerce—it’s the next.

Your Content Is Already the Storefront

If you're in beauty, you're already making videos. Now, let them work harder.

With Admigos, you don’t have to guess what works—you know.

Whether you're scaling your TikTok Shop or launching your own video hub, performance-driven video commerce is the ultimate beauty hack.