If you follow India’s biggest celebrities, you’ve probably seen it: homemade ubtan masks, ayurvedic hair oils, ghee and turmeric routines. Ayurveda is back — but this time, it’s celebrity-endorsed and Instagram-approved.

From Grandma’s Kitchen to Global Red Carpet

Deepika Padukone’s 82°E brand has gone big on “rooted yet global” skincare, inspired by traditional Indian rituals. Her brand’s Ashwagandha Bounce moisturiser and Patchouli Glow Sunscreen use iconic ayurvedic herbs, repackaged for Gen Z.

In interviews, Deepika says, “Ayurveda has always been part of my life — this is my way of sharing it with the world.” Elle India

Why Celebs Are Going Herbal

Ayurvedic ingredients promise clean, gentle healing — a sharp contrast to harsh actives. Plus, the “natural healing” narrative aligns with wellness trends globally.

A Mint survey showed 3 in 5 urban Indians now prefer herbal skincare over conventional chemical-heavy routines. Mint

Ingredient-Lifestyle Synergy

Celebrity brands aren’t just selling turmeric creams — they’re selling a whole lifestyle: mindful, slow, ritual-led. Ayurveda is the hook.

And visuals matter. Admigos helps beauty labels turn herbal stories into modern motion — think swirls of turmeric, macro shots of neem leaves, misty herbal motifs.

Big Players Riding the Trend

Kama Ayurveda: Luxury Ayurvedic Beauty

Forest Essentials: Modern Ayurvedic indulgence

SoulTree: Certified organic, herbal skincare

Tips for Brands: Surf the Ayurveda Wave

Highlight hero herbs visually — Ashwagandha, Neem, Tulsi.

Show usage rituals — pouring, mixing, massaging. 

Use gentle, calming colour palettes and slow-motion motion design.

The celebrity wellness wave is giving Ayurveda its global close-up. Beauty brands that tap into that — with authentic ingredients and thoughtful visuals — win both trust and trend.

Read more here!https://hireadmigos.com/thrve/stories/Clean_Beauty_in_India:_More_Than_a_Buzzword_%7C_Paraben-Free_Skincare 

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