Imagine scrolling Flipkart's beauty section, not for a brand, but typing "niacinamide"—and instead of lipsticks, you're met with serums, moisturisers, and a deep dive into skin science.

Flipkart’s 2025 Glam Up Trends Report, powered by NielsenIQ, reveals a seismic shift: searches for niacinamide surged ~70%, and ceramides are no longer niche—they're mainstream. But what’s driving this ingredient obsession?

This blog digs into Flipkart’s data, Gen Z's search behaviour, and how brands are pivoting. Plus, discover how Admigos infographic packs and search map visuals are turning data into digestible insights—and strong visual stories.

Data Breakdown: Niacinamide & Ceramides Surge

Flipkart's report reveals that 62% of Gen Z shoppers now search by ingredient, not brand, signalling a seismic shift in buying behaviour. Specifically:

This isn't just occasional interest—it's becoming a necessity. With over 148 million beauty products sold on Flipkart in 2024, that's one search per second driving purchase decisions.

Why Ingredients Over Brands? The Gen Z Shift

Gen Z demands transparency:

Flipkart data confirms a move toward "Skinimalism," where people invest in fewer steps and potent actives. The message is clear: buyers don’t just want pretty packaging—they want results.

Ingredient Maps: Where Queries Cluster

While Flipkart doesn’t share granular city-level data publicly, patterns suggest urban and Tier-2 buyers alike are embracing actives. Gen Z now scrolls fast, searches precisely, and buys consciously—moving from brand-rich to ingredient-strong purchases .

Regional markets are showing nuanced preferences:

Admigos Infographics & Search Map Visuals

Here’s where Admigos leads the visual revolution:

These visuals aren’t just pretty—they help brands communicate efficacy, transparency, and relatability to ingredient-savvy consumers.

Product Response: From Ingredient to Bestseller

Brands are listening—and formulating accordingly:

Flipkart’s premium beauty sales grew 70% YoY—a testament to consumers paying for efficacious ingredients, not just name tags.

Glow Trends Meet Barrier Care

The trend report also connects actives with broader aesthetics:

In this light, niacinamide and ceramides are not just science—they're aspirational. They speak to barrier-love, resilience, and daily glow routines.

Final Thoughts

Flipkart’s 2025 Trend Report screams ingredient obsession. Niacinamide and ceramides aren't fads—they're here to stay.

And they’re not just searched—they’re shaping purchases, routines, and brand strategies across India.

In a beauty landscape that’s becoming more transparent, claims aren’t enough—you need clarity. Ingredient visuals clarify, educate, and connect.

That’s the power of data-driven branding—and with Admigos in the visual driver's seat, brands can make ingredient insight not just seen, but experienced.