Picture this: You’re scrolling on Insta, spot a viral serum, add it to your wishlist, then pop into a nearby kiosk to test the texture before buying it online with a single click. That’s the omnichannel magic unfolding in India’s beauty scene.

In 2025, beauty shopping isn’t just about e-commerce or brick-and-mortar—it’s about melding both into a wearable journey.

With consumers hopping across platforms and stores, brands are leaning into omnichannel beauty in India, where tech and touch meet like never before.

Why Omnichannel Is Non-Negotiable in India

India’s beauty industry is booming—expected to hit $32.5 billion in 2025 with a 2.84% CAGR through 2029. Yet, e-commerce still accounts for under 20% of overall beauty sales.

That gap between online discovery and offline trial is exactly why omnichannel wins: it boosts conversion, retention, and satisfaction, especially when 67% of shoppers use multiple channels before buying

The Omnichannel Playbook

Effective beauty retailers are weaving together:

Nykaa, for example, started online in 2012 and now has 100+ stores, with AI-powered visual try-ons via Nykaa Luxe and Nykaa On Trend. Their offline stores double as engagement zones, not just checkout points.

Beauty Brands Mastering Omnichannel

Online platform + physical retail

Virtual try‑ons + expert desks in stores

Flagship store launches in Mumbai, interwoven with digital sampling kiosks

Features in Jio World Plaza bring new-age digital + in-person experiences

While still primarily e-commerce, they’ve been experimenting with pop-up formats and integrating social commerce into the app

Across the board, digital cues (e.g., shade-finders, AR demos) link seamlessly to physical trials and beauty intimacy.

Data-Driven Personalization Wins

Redseer notes India’s beauty retail is growing at a 25% CAGR due to omnichannel evolution. Meta‑India also points out that 70% of startups embed AI and omnichannel in their DNA. Why?

Because they can track you from swipe to sampling, tailor suggestions, and drive next-action nudges—like in-store reminders or refill discounts—without missing a beat.

Admigos: UI Walkthroughs for Omnichannel Storytelling

Admigos helps brands illustrate these journeys visually. Our UI walkthrough animations do things like:

These walkthroughs simplify tech-heavy strategies into relatable, elegant moments—perfect for training staff, marketing, or investor decks.

Scaling Beyond Metros: Tier 2 and 3

Big names are already expanding omnichannel beyond Delhi and Mumbai:

That means even smaller cities get the tech + tactile combo.

Final Take

In 2025, omnichannel isn’t bells and whistles—it’s essential. Beauty is experiential, and linking digital aspiration with in-store testing is the new formula for growth. Whether it’s virtual shade-try-ons, kiosk sampling, or buy-online-pickup-offline—we’re living beauty in motion.

Admigos makes that motion visible—our UI walkthroughs and animations translate complex strategies into relatable, scroll-stopping stories.

Because beauty isn’t static—it’s every touchpoint, every click, every swatch.