Once overlooked, the scalp is now India’s next big skincare frontier. From oiling traditions to new scalp serums and exfoliants, consumers are finally connecting healthy hair with healthy scalp skin. Your scalp hosts a delicate balance of good bacteria, just like your face. Sweat, excess sebum, pollution, and product buildup disrupt this microbiome, leading to clogged follicles, dandruff flare-ups, and premature hair thinning. According to a 2023 Mintel India Haircare Report, 58% of Indian consumers want scalp-specific solutions, not just generic shampoos. [source]

What’s Driving the Shift

Google Trends shows searches for “scalp serum” in India have doubled since 2021, as global K-beauty and trichology trends hit local haircare aisles. [source]

Dermatologists are pushing the “scalp microbiome” message: a clean, balanced scalp helps with frizz, dandruff, and even hair fall.

Scalp = Skin: How Brands Are Adapting

Big Indian brands and startups alike are launching scalp serums, clarifying scrubs, and probiotic shampoos. The routine looks familiar:

Haircare Meets Animation

At brands like Admigos, they use motion graphics to help brands break down ingredient benefits, think close-up animations showing how niacinamide, salicylic acid, or probiotics work on scalp skin.

Educational reels build trust for scalp care just like they did for facial serums.

The Frizz Factor

Humidity remains India’s biggest frizz trigger. Lightweight serums that tackle both scalp oil balance and mid-shaft dryness are trending — a double benefit that pairs well with styling tutorials and looped usage demos.

Anti-Dandruff: Still Top Priority

Euromonitor data shows anti-dandruff remains India’s #1 scalp concern, but buyers want gentle formulas, leave no residue, and look premium. [source]

India’s haircare conversation is no longer just about strands — it’s about the skin underneath. With the right scalp-focused visuals and education-first reels, brands can make scalp care the new skincare must-have.

Admigos helps bring these routines to life through animation overlays and clean, modern product storytelling.

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