Tira vs Nykaa: Which Beauty App Has Better Offers in 2025?
2025’s beauty battlefield is digital—and India’s biggest players, Tira and Nykaa, are in a full-blown glam war.
20 Jul'25
By Yugadya Dubey
Tira vs Nykaa: Which Beauty App Has Better Offers in 2025?
You’re down to the last swipe of your holy grail concealer. You open your go-to beauty app—but wait, do you check Nykaa first or scroll through Tira for those under-the-radar discounts?
Welcome to the new face of beauty commerce in 2025, where offers, not just products, drive downloads. India's beauty apps aren’t just competing for your cart—they’re fighting for your loyalty with daily drops, festival flash deals, and curated rewards that change the way Gen Z shops skincare and glam.
But in this price-sensitive, trend-loving, dupe-hunting market, only one can win your wallet.
Let’s decode who’s really serving the better deals this year.
Round 1: App Interface & Offer Visibility
Tira (by Reliance)
Tira’s app in 2025 leans minimalist, making it super easy to spot active offers. Their Home screen rotates deals daily, and you get a handy “Today’s Price Drop” tab with no distractions.
-Perk: Their "Buy 2 Get 2" alerts show up right under the product image—zero digging needed.
Nykaa
Nykaa’s app is known for being feature-rich, but sometimes… a little crowded. Offers are hidden under “Pink Love” or "Offers" tabs and occasionally pop up after the cart stage. Still, the brand has clear filter options like “Under ₹999” or “Flat 40% Off”.
-Perk: Loyalty badges next to certain products show how much you save based on membership tier.
Winner: Tira, for cleaner, faster offer discovery.
Round 2: Discount Depth & Timing
Nykaa’s Game
- Pink Friday (November) still remains its strongest sale.
- Brands like Maybelline, The Ordinary, and Kay Beauty often hit up to 50% off.
- Strong in skincare combos—especially Korean brands.
-Tip: Wait for bank card stacking offers that appear during long weekends and festive launches.
Tira’s Play
- Tira is more aggressive during new product drops, sometimes offering early access + discounts for first buyers.
- Big on combo bundles and BOGO.
- Reliance-backed, so expect exclusive Reliance brand launches with up to 60% off.
-Tip: Check "Tira Only" launches—those deals are crazy good and not price-matched elsewhere.
Winner: Tira for launch-timed offers, Nykaa for volume deals during mega sales.
Round 3: Loyalty Rewards
Nykaa Prive
- Tiered system: Silver, Gold, Platinum.
- Benefits include early access, birthday gifts, and 20% off codes.
- Prive Lounge offers early Pink Friday access.
Tira Circle
- Newly launched in early 2025.
- Tiers based on spend, with perks like free shipping, TiraCash for every purchase, and double discounts on birthdays.
-Fun Add-on: Tira rewards often include offline cross-brand coupons valid at JioMart or Reliance Trends.
Winner: Nykaa for longtime loyalists, Tira for newer shoppers wanting cross-brand rewards.
Round 4: Niche & Indie Brands
Tira
- Gaining momentum with exclusive Reliance-distributed brands like Fixderma, Earth Rhythm, and niche celeb lines.
- More curated, but slightly limited if you're hunting for every international drop.
Nykaa
- Still dominates in sheer brand volume.
- Access to indie labels like Etude, Minimalist, The Derma Co, and more.
- Frequent mini-size exclusives with indie purchases.
Winner: Nykaa. More options = more chances for surprise discounts.
Round 5: App-Only Offers in 2025
According to users on Reddit and Beauty Hooked India:
- Tira has become aggressively app-first. Offers like “App Exclusive - Buy 3 Get 4” and secret coupon unlocks appear on mobile only.
- Nykaa counters with flash offers that notify only via their app—especially for last-day cart nudges.
-Real Tip: Both apps now have “Spin & Win” wheels during major festivals, but Tira’s reward redemption window is longer.
Winner: Tira, for consistency in app-only perks.
Final Verdict: So... Tira or Nykaa?
Winner Table
If you’re a beauty minimalist, deal hunter, or trying to discover fresh celeb-led brands, Tira may give you more visible value.
But if you’re in it for the OG beauty buffet, international launches, and brand loyalty rewards, Nykaa still earns your time.
Admigos Angle
At Admigos, we bring beauty commerce to life with UI mockups that showcase offer placements, price drops, and visual clarity.
Think: animated swipe-to-reveal discounts, festive offer wheels, and interactive pop-ups that mirror what users actually see on Tira or Nykaa.
Because visualising how an offer appears is just as important as the offer itself.
At Admigos, we don’t just compare—we visualise. Whether it's a flash deal reel or a scrollable animation of live offers, our e-commerce storytelling makes discounts feel like dopamine.
Swipe, compare, and click smarter—with clarity-first design that celebrates both the offer and the aesthetic.
Rashmika’s Srivalli-Inspired Glam: How Traditional Looks Are Influencing Gen Z
Explore how Rashmika Mandanna’s Srivalli saree moment in Pushpa 2 promotions ignited a wave of ethno-glam appreciation—merging cinema heritage, modern aesthetic, and cultural pride into Gen Z fashion trends.
Nykaa or Tira? What Indian Women Really Think About the Shopping Experience
From wishlist-to-cart to that dopamine-triggering "Order Placed" screen—beauty shopping is no longer about just the product, it’s the journey. We asked real Indian women what they actually feel about the UX of Nykaa vs Tira in 2025.
