When the noise of sponsored ads gets too much, we look for beauty creators who actually influence. In 2025, these Indian beauty influencers didn’t just sell products — they changed the way we approach skincare and makeup.

Here are 5 influencers worth your double tap and routine trust.

1. Malvika Sitlani — Ingredient-First Beauty

Malvika’s content has shifted from tutorials to deep dives into ingredient transparency and real-life skin journeys. Her series #IngredientDecode on Instagram demystifies acids, SPFs, and active layering.  Follow them here

 2. Shereen Sikka — The Wedding Glow Guru

From bridal makeup to everyday glow, Shereen’s tips resonate with working women. Her Skin Prep Sunday reels often go viral for their no-fuss approach.  Follow them here

3. Roshni Bhatia (The Chic Factor) — Ageing Gracefully

Roshni normalises real skin, texture, and gentle ageing. She works with dermatologist-backed brands and doesn’t shy away from showing breakouts or skin reactions.  Follow here

4. Kritika Khurana — Real Reviews Only

Known for rejecting PR gimmicks, Kritika’s Wear Test Wednesdays have exposed plenty of underwhelming launches. Her reviews focus on Indian climates and diverse skin tones. Follow them here

5. Aishwarya Kaushal — The Budget Beauty BFF

Aishwarya’s Budget vs Boujee series helps college students pick what’s worth splurging on — and what you can skip. Her routines are refreshingly real.  Follow them here

Why They Work

According to Influencer Marketing Hub, audiences crave transparency — 85% of Gen Z followers trust influencers who show real results over heavy edits. Brands are taking notes, too, investing in creators who bring credible ROI.

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