Ever wondered which beauty brands are levelling up with AI and omnichannel smarts? Hint: it’s not just big e-commerce giants.

India’s beauty-tech space is buzzing—AI-powered skin consultations, virtual try-ons, in-store kiosks, and frictionless click-to-collect models are the new norm.

Here’s a curated guide to the AI beauty startups and omnichannel brands combining smart tech with real-world presence, plus how Admigos collates startup showcase videos to bring their journeys to life.

1. Goodlii – Salon Tech, Elevated

What they do: Ahmedabad-based Goodlii offers salon management software and a client-facing mobile app. Their AI allows virtual hairstyle previews, appointment history, and stylist recommendations via Google Translate. Omnichannel edge: Clients preview hairstyles in-app, then visit partnered salons—bridging digital intent with physical experience.

2. Orbo.ai – Beauty GPT at Its Best

What they do: Mumbai’s Orbo.ai powers virtual makeup try-ons, deep skin analysis, and personalised product suggestions via an AI “Beauty GPT”. Omnichannel edge: Retailers integrate Orbo into e-commerce and in-store screens for a unified customer journey.

3. Revieve – Global AI Advisor

What they do: Though Finland-headquartered, Revieve partners with Indian giants like Myntra, delivering AI skincare and makeup advisors for personalised routines. Omnichannel edge: Across online stores and brand kiosks, Revieve’s solutions power consistent, data-driven beauty advice.

4. Tira (Reliance Retail) – Beauty Meets Real Estate

What they do: Reliance’s Tira platform uses AI to recommend products and operates e-vending machines for samples in-store. Omnichannel edge: Online platform + physical touchpoints (sample kiosks) = discovery → trial → buy journey.

5. Nykaa – From Beauty Content to Brick

What they do: Nykaa, a pioneer, offers AI-driven tools like shade-finders, virtual try-ons, and influencer-led discovery through Nykaa TV and Reels. Omnichannel edge: Over 100 physical stores complement their digital ecosystem, blurring lines between scroll and shelf.

6. Good Glamm Group (MyGlamm, POPxo) – Content + Commerce

What they do: Good Glamm harnesses AI in product curation, backed by influencer-rich content from POPxo, with AI-assisted recommendations across beauty lines. Omnichannel edge: Integrated online-to-offline via MyGlamm Studio and retail touchpoints.

7. Tops Global (Jio/Tata CliQ) – Omni beauty ecosystems

What they do: Though not pure beauty startups, platforms like Tata CliQ and Jio-backed outfits are piloting AI-based flavour, shade, and skincare analytics. Omnichannel edge: Tie-ins with premium physical outlets and kiosks for trial-driven buying.

8. Others to Watch

Admigos: Bringing the Startups to Life

Admigos collated startup showcase videos—we capture each brand’s journey through animated demos and real-world use clips. Imagine:

These visuals turn complex tech into relatable brand stories—so audiences feel empowered and intrigued.

Why AI + Omnichannel Matters—Now

Building Your Brand’s Blueprint

If you're a founder or brand:

1. Adopt AI—for personalization, skincare scans, shade matching
2. Design omnichannel touchpoints—digital discovery to kiosk/store experience
3. Collaborate with creators—Leverage AI outputs in influencer content
4. Visualize it—use Admigos videos to make tech accessible, stylish, and shareable

Final Thoughts

India’s beauty-tech renaissance is powered by startups using AI + omnichannel as both backbone and user-facing toolkits.

From Goodlii in salons to Orbo in e-comm popups, these brands prove that smart tech + seamless physical experience is the recipe for growth.

Admigos brings these stories to life with cinematic ease—so you're not just seen, you're felt.