Why Skincare Loves Caffeine Now: The Beauty Café Trend
Coffee isn’t just for mornings anymore from face serums to beauty cafés, here’s how skincare is getting caffeinated.
11 Jul'25
By Amanda
Why Skincare Loves Caffeine Now: The Beauty Café Trend
Once reserved for your morning brew, coffee has officially invaded your beauty shelf and maybe even your neighbourhood café.
From caffeine-infused face serums to beauty cafés by brands like Inde Wild x Subko, caffeine is the wellness crossover India didn’t see coming.
Why Caffeine is a Skincare Hero
Caffeine’s brightening and depuffing powers aren’t new. But with India’s booming clean beauty market, brands are rebranding caffeine as a hero ingredient:
- Reduces under-eye puffiness.
- Fights free radicals.
- Adds an antioxidant boost.
A 2024 Mintel report shows caffeine is among the top 5 trending ingredients in India’s skincare launches (source).
Beauty Meets Coffee Shop Culture
What’s new is the café crossover. Inde Wild and Subko recently teamed up for a skincare x café pop-up, a lifestyle experience blending coffee tasting with product sampling.
Why? Because Gen Z wants experiences. The idea: test a caffeine serum, sip a cold brew, Instagram it all under one roof.
Product x Lifestyle Animation: How Brands Sell the Vibe
Admigos works with brands to turn these concepts into short, shareable product x lifestyle animations:
- Coffee beans morphing into serum drops.
- Café interiors blending with skincare visuals.
- Animated reels explaining ingredient benefits.
This format makes ‘boring science’ a vibe — snackable for social.
Who’s Buying Into Caffeinated Skincare?
A recent Euromonitor study found Indian millennials and Gen Z spend 40% more on hybrid beauty-wellness experiences than older shoppers (source).
They love coffee as a wellness ritual — so a serum that feels like a cold brew for your face? Perfect match.
As the line between product and lifestyle blurs, expect more beauty cafés, limited-edition coffee collabs, and animations that bring this culture alive online.
Check out Admigos and more blogs here! https://hireadmigos.com/thrve/stories/Ayurveda_in_Celeb_Beauty:_What_It_Means_for_Brands
#CoffeeSerum #CaffeinatedSkincare #IndeWild #SubkoCoffee #BeautyCafe #ProductAnimation #SkincareTrendsIndia
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